Wedding cards for A&I.

The idea was simple: break away and reconstruct.
We broke away from the norms of standard wedding invite designs, the materials, the sizes; all of it. And reconstructed the idea of an invite from scratch. The focus was on a tactile experience of earthy tones & textures, the touch of a wax seal, the roughness of a jute rope wrapped around a smooth but heavy boxboard envelope, holding buffalo textured invites.

Simple on the first look, but sharing a story through every touch and detail.